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DIGITAL PARTNERSHIP PROPOSAL OCTOBER 2026
Client-supplied Freddy’s Camembert beauty image
PREPARED FOR UNITED FOOD COMPANY · EGYPT

Freddy’s
Specialty Cheeses.

Made to Be Savored.

Website Development
Annual Social Media Management

A consistent digital presence.
A considered, year-round partnership.

One brand. Two connected workstreams.
A clear framework for delivery.
02SCOPE OF WORK

Two workstreams.
One brand standard.

Build a dedicated home for Freddy’s and maintain a consistent presence on Facebook and Instagram throughout an annual engagement.

WORKSTREAM 01PROJECT-BASED

Website Development

A premium brand and product showcase, designed around Freddy’s identity and supplied product content.

  • Website structure and content planning
  • Visual design and product discovery
  • Desktop and mobile development
  • Brand story, serving inspiration and contact information
  • Foundational search visibility, testing and handover
WORKSTREAM 02ANNUAL ENGAGEMENT

Social Media Management

An ongoing editorial and creative partnership for Facebook and Instagram.

  • Content strategy and editorial planning
  • Content calendars and campaign coordination
  • Creative content production and caption development
  • Publishing and agreed community management
  • Performance review and content optimisation

Final quantities, production requirements and service boundaries will be agreed before commencement.

03ANNUAL SOCIAL MEDIA MANAGEMENT

A coherent editorial direction.

“Made to Be Savored.” connects product knowledge, food appeal and shared occasions in one recognisable brand voice.

01 / CONTENT PILLAR

The Craft

Product identity, ingredients and the care behind each cheese.

02 / CONTENT PILLAR

The Craving

Texture, preparation and appetite-led serving ideas.

03 / CONTENT PILLAR

The Occasion

Pairings, everyday meals and moments around the table.

The Craft

Meet Your New Favorite Brie

The Craving

The Halloumi Sizzle

The Occasion

Everyday, But Make It Extraordinary

The Craft

A Softer Kind of Spotlight

The Occasion

The Art of a Perfect Cheese Board

The Craving

Golden Hour, Served

Reference artwork is supplied by the client. Captions and creative directions remain proposals for approval.

04WEBSITE DEVELOPMENT

A dedicated home for Freddy’s.

A focused showcase for the brand, its cheeses and serving inspiration. The design concept below sits within this proposal.

FREDDY’S / ONE-PAGE WEBSITE CONCEPT
FREDDY’S / WEBSITE PREVIEW
SPECIALTY CHEESES · MADE IN EGYPT
Freddy’s Specialty CheeseA little everyday indulgence.
FREDDY’S SPECIALTY CHEESES

A world of cheese.
A moment to savor.

From the first slice to the last shared bite.
Make room for Freddy’s.

BRIE / THE ART OF EVERYDAY INDULGENCE
MADE TO BE SAVORED.

Good food brings us together.
Great cheese makes it memorable.

Distinctive cheeses. Beautiful pairings.
A place at every table.
01 / THE COLLECTION

Find your favorite.

Soft, golden or beautifully crumbly.
There’s a Freddy’s for your moment.

01 / SPECIALTY CHEESE

Brie

02 / SPECIALTY CHEESE

Camembert

03 / SPECIALTY CHEESE

Halloumi

04 / SPECIALTY CHEESE

Greek Style Fetta

IN THE SPOTLIGHT

Camembert

A delicate rind. A rich, yielding centre.

THE PERFECT COMPANY

Rosemary · toasted sourdough · apple

YOUR MOMENT

The centrepiece worth gathering around.

02 / OUR STORY

Freddy’s.
At home on your table.

A specialty cheese brand from United Food Company, Egypt. A collection of distinctive cheeses for the meals, gatherings and everyday moments we share.

Made to Be Savored.
Supplied Freddy’s Camembert beauty photography
03 / AT THE TABLE

A little inspiration.
A lot of good taste.

Simple pairings.
Delicious possibilities.

Supplied Halloumi serving referenceSERVING INSPIRATION

Golden, straight from the grill.

Halloumi · tomatoes · fresh mint

Supplied Greek Style Fetta serving referenceSERVING INSPIRATION

A Mediterranean moment.

Greek Style Fetta · olives · basil

Supplied Brie serving referenceSERVING INSPIRATION

The board worth sharing.

Brie · fresh grapes · crusty bread

A TASTE OF FREDDY’S

Good questions.
Delicious answers.

Brie and Camembert pair with bread and fruit. Add Greek Style Fetta alongside olives and tomatoes for a different texture.

FROM OUR COLLECTION TO YOUR TABLE

Make room for
something delicious.

Freddy’s Specialty Cheeses

Website design concept · Client-supplied imagery · Proposed tasting notes, pairings and editorial copy subject to approval.

BRAND STORYPRODUCT COLLECTIONSERVING INSPIRATIONCONTACT & STOCKISTS
PRODUCT CONTENT REVIEW

Supplied product documents cover Traditional Brie, Camembert, Halloumi, Greek Style Fetta and Traditional Greek Style Soft White Cheese. Nutrition, storage guidance and contact details require final reconciliation before publication.

05DELIVERY & GOVERNANCE

A clear process.
A shared approval standard.

Each workstream follows an agreed brief, a defined review process and client approval before launch or publication.

01

Align

Confirm objectives, audiences, website structure, annual social scope and commercial terms.

02

Develop

Establish the visual direction, organise approved product information and develop the website and content plan.

03

Review & approve

Consolidate client feedback, verify product claims and approve final website pages and social content.

04

Launch & manage

Launch the website, hand over agreed materials and manage the annual social programme with performance reviews.

KINGFISHER.STUDIO

Creative direction, agreed development and content delivery, coordination and performance reporting.

FREDDY’S / UNITED FOOD COMPANY

Approved brand assets, verified product information, access to agreed channels and consolidated approvals.

06COMMERCIAL PROPOSAL

Investment & terms.

Commercial framework for the two workstreams.
Website project fee and monthly fees for the annual social engagement.

SERVICEBASISPROPOSED FEE
Website DevelopmentProject feeEGP 65,000two installments · 50% / 50%
Social Media ManagementMonthly · annual engagementEGP 45,000per month · paid in advance

Website payment schedule

Two equal installments of 50%: EGP 32,500 each. Installment milestones to be agreed.

Social media payment schedule

EGP 45,000 monthly, paid in advance. Annual engagement value: EGP 540,000 over 12 months.

Currency & taxes

All fees are stated in Egyptian pounds (EGP). Applicable tax treatment remains to be confirmed.

Scope & additional costs

Content volumes, production, paid media budgets, hosting, domain and any third-party costs to be agreed.

Agreement & commencement

Start date, validity, review allowances and contractual conditions to be confirmed in the final agreement.

NEXT STEP

Confirm the scope. Align the terms.
Build the partnership.

This document is a proposal for discussion, not a confirmed quotation or service agreement.